Successful Marketing Speaks to the Whole Person

by Ivan WidjayaMarketing
Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties. It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional. If you want people humming your jingle 40 years later, here’s what you need to know: Into the Eyes of the Beholder The eyes do more than just see things.…

Why Should You Allocate Budget to Marketing?

by Ivan WidjayaMarketing
Marketing is absolutely essential for any business, large or small. Even if it weren’t the case originally, we now live in an age which is so saturated by marketing that it’s become increasingly difficult for individual companies to stand out. But marketing, whilst often maligned in the media and by consumers, acts as the mouthpiece of a company. In fact, the best marketing is so subtle that consumers don’t even notice it at all. Investing for Success Some marketing will inevitably happen of its own accord.…