7 Offline Marketing Tactics You Haven’t Used Before

If you’re looking for some inspiration to try a new marketing technique, then here are seven offline marketing tactics that you may not have used before. photo credit: North Charleston / Flickr Exhibit at a local show Taking your brand out and about to local shows can help to increase brand awareness and sales for your business. Make sure that your display fits your brand style and focus on one key theme. After all – you may not want to take everything you have to the show!…

How to Market Your Open Source Project or Business

Launching your own open source project is always exciting. You’ve worked on the project for so long and now it’s starting to attract users. Some businesses may be interested in using your open source solution, while home or personal users are beginning to contribute to the project as it grows further. The initial launch of the project is a critical moment. In order for an open source project or business to be known, it needs to have a good marketing strategy.…

How to Create an Effective Marketing Strategy for Your Startup

Starting a business is a really exciting venture, but simply starting one and doing work doesn’t mean that your business will be a success. For a successful ad marketing campaign, you need to put in a lot of hard work behind the scenes. Marketing for startups is a particular beast to tame as well, and traditional techniques might not always work for such a small enterprise with tight resource and budget restrictions. Take a look at some of the steps that you can take to make sure that your business gets the attention that it deserves.…

Top 5 Reasons SMS Marketing is Smart for Small Business

SMS (short message service) marketing, or text marketing, is quickly becoming one of the most common and effective forms of marketing. Many small businesses have been reluctant to try it because they either don’t understand how it works, are afraid it will cost too much, or think they won’t have the time to manage it. But what we’ve learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization. Cost-effective (Cheap) Cheap can sometimes be seen as meaning of little value or worth and that isn’t what we are saying about sms marketing, that is why we choose to use the words cost-effective.…

Three Ideas for Marketing in the Construction Industry

With the house building boom currently happening in the UK construction companies are getting plenty of business but any owner or general manager knows that marketing their company or services is what will continuously bring them in new business even after the boom ends. You want potential customers to know your name and you want current customers to speak highly of your business in order to entice new clients to contact you. Passing out business cards and mailing out flyers may have done you well in the past but today you can utilise internet marketing strategies along with other tricks that will leave an impression on people.…

What Should Be Your Small Business Marketing Strategy in 2014?

Small business strategies require a good deal of adjustment and assurance. It becomes all the more important to adjust your goals in order to ensure that you manage to stay on target. We must admit that the small business strategies have taken on an altogether new meaning. With the advancement of technology, business environments are being affected. Such strategies are essential for the success of your organization as the size of the small businesses do require strategies that are not only capable of simplifying efforts but also do it’s best in saving time and preserving limited resources.…

The Secrets of Getting People to Buy From You: It is Not What You Think

Want someone to buy something from you? Then you need to create a great product and use lots of marketing to make sure they see it right? Well actually no. That is one way to get people to buy for you sure, and neither of those things are going to hurt, but actually people don’t always buy the ‘best things’ and often they spend money for reasons that are completely unfounded in logic and actually don’t make that much sense when you break them down.…

5 Sneaky Marketing Tricks that Always Work

Marketing is a sneaky business. It involves tapping into people’s primal urges and making them want products or services that they don’t need. It’s manipulative. But it’s also clever. We look at five marketing tricks that we know shouldn’t work, yet they always do. 1. Scarcity This really taps into two basic needs: our need for something we can’t have – if something is scarce there is the chance that we might not be able to get it; and our need to belong to the elite – if only a limited number of special editions are available, then how super awesome are we that we got one (or two or three)?…

5 Secrets of Marketing Strategy for SMEs

Along with the exciting prospects that come with running a small or medium sized business there is a heavy workload, and if you don’t plan your company’s direction ahead of time, you’ll find yourself struggling to balance your time. However, with some strategic planning into the best way of marketing your products, services and brand, you can render many business dilemmas obsolete and concentrate on running a successful company. Here are 5 tips that any small business should follow in their bid to find long-term marketing success.  Advertise in Moderation When it comes to promoting your company, you don’t need to fork out huge sums of money to publicise yourself through elaborate advertising ventures like television ads, which are often the playground of larger businesses There are many more cost effective ways to advertise smaller businesses.…