5 Sneaky Marketing Tricks that Always Work

Marketing is a sneaky business. It involves tapping into people’s primal urges and making them want products or services that they don’t need. It’s manipulative. But it’s also clever. We look at five marketing tricks that we know shouldn’t work, yet they always do. 1. Scarcity This really taps into two basic needs: our need for something we can’t have – if something is scarce there is the chance that we might not be able to get it; and our need to belong to the elite – if only a limited number of special editions are available, then how super awesome are we that we got one (or two or three)?…

5 Secrets of Marketing Strategy for SMEs

Along with the exciting prospects that come with running a small or medium sized business there is a heavy workload, and if you don’t plan your company’s direction ahead of time, you’ll find yourself struggling to balance your time. However, with some strategic planning into the best way of marketing your products, services and brand, you can render many business dilemmas obsolete and concentrate on running a successful company. Here are 5 tips that any small business should follow in their bid to find long-term marketing success. …