Amassing an Audience: 5 Attention-Grabbing PR Tactics You Can Try

by Ivan WidjayaMarketing
It starts with strategy. You must have a plan to shape your business communication to a specific market. How you reach the target includes signage, branding logo, social media, advertising, and more. But, you can’t optimize these tools without a strategic plan. Having identified that market, it’s time to put the plan in motion with 5 attention-grabbing Public Relations tactics: 1. Put your story first Al Lautenslager, writing for Entrepreneur, say, “What the public wants to hear is a good story.…

7 Offline Marketing Tactics You Haven’t Used Before

by Ivan WidjayaMarketing
If you’re looking for some inspiration to try a new marketing technique, then here are seven offline marketing tactics that you may not have used before. Exhibit at a local show Taking your brand out and about to local shows can help to increase brand awareness and sales for your business. Make sure that your display fits your brand style and focus on one key theme. After all – you may not want to take everything you have to the show!…