In a rapidly changing world, companies who are flexible and forward-thinking will always have an advantage. Identifying opportunities for new market development, and formulating a clear strategy to take advantage of those opportunities can give your business a significant edge – but it’s not always easy! What is new market development? In the simplest terms, market development is about getting people who currently aren’t buying from you to do so. This might mean targeting an untapped overseas market, or a different local demographic, such as reaching out to younger customers, ‘C Suite’ executives, or looking at offering franchise opportunities for budding entrepreneurs.…