How to Improve Online Ads Conversion Rate using Big Data Analysis

by Ivan WidjayaStrategy
Online ads. Whether you like it or not, they are major source of income for both web publishers and ad agencies. And whether you like it or not, businesses often need to use ads in order to reach out to their target market – and grow their sales. Unfortunately, there are too many unrelated ads being served on various medium today. Too unrelated, in such a way that site visitors are annoyed by them and advertisers waste too much money promoting their products and services to people who don’t want to check them out, let alone buy them.…

Are Online Ads Both Helpful and Annoying?

by SMB EditorNews
Advertising and marketing is one of the most lucrative industries on the planet, with billions of dollars being spent on campaigns to try to boost brand awareness and sales in markets all around the world.  That said adverts are notorious for being one of the most annoying things that any of us can encounter at a particular time. Whether it is on television, in a magazine, or on the radio, many of us tune out once the adverts kick in. Online advertising has been growing at a healthy rate for many years, and the trend is set to continue through the rest of this decade, and surely further into the future, too.…