How Customer Feedback Can Help You Build a Good Online Marketing Strategy

The proof of a good online marketing strategy is in the ROI you receive in exchange. The ROI can be in the form of increased sales or more brand awareness/user engagement, and so on. Effective marketing strategies cannot rely on assumptions and conjectures – it needs scientific data. Extensive market research has to be conducted on your target audience to understand their pain points before you can provide them with actionable content that will benefit your business. Researching customer behavior will not only help you at the production level but also aid your marketing exercise. Surveys are an indispensable tool for learning about your customers’ likes and dislikes.…

How to Set Your Small Business Up For Online Success

In the digital era, it has become essential for all businesses, big or small, to establish an active presence online. It’s true that this is much easier to achieve for large corporations with greater financial resources, more expertise and more personnel at their disposal, but this doesn’t mean small businesses have to lay down their arms and accept a fate of not succeeding in the online space. There are scores of tools available for small businesses to employ that help them save time and money, and don’t even require expertise. But is the unlimited choice of tools really a good thing or does it leave a small business owner even more confused about what’s right for their business?…

5 Ways to Use Digital Marketing to Promote Your Business Online

With so much competition and a million and one methods, effectively promoting your business can seem daunting. Let’s look at five top digital marketing strategies that will ensure your business gets noticed online. 1. Website Design Businesses often overlook the importance of web design in their digital marketing strategy. Having a quality website can hugely impact customer experience. If you’re putting in the effort to attract your target audience to your website, you don’t want them immediately clicking away because of poor navigation or confusing graphics.…

Opening the Online Floodgates in Equine Industry

The business of selling equestrian supplies has long been a traditional one, going back to the days of the blacksmith. Even a few years ago, it consisted mainly of small mom and pop stores that carried as broad a range as possible of equestrian equipment. Customers searching for more variety and specificity in equine equipment had to turn to catalogs to find products suitable to their needs. For years, this business model remained unchanged until the advent of ecommerce. As it has done for many other niche businesses, the online marketplace has thrown open the floodgates to a broad range of customers who can now purchase equine supplies from the comfort of their couches with just the click of a mouse.…

Developing Your Marketing Efforts In 2014

Internet marketing is one of the fastest-growing ways to conduct business in the world today due to its availability and accessibility to millions of people across the globe. Many businesses feel the need to be online, however many of them may not fully understand the importance of a well. Internet marketing isn’t simply about putting your brochures in electronic form on the internet. A common mistake that a business makes — because they just want to be online quickly — is to treat the internet simply as an advertising medium. If you own or work for a business that is looking to expand its reach to a wider audience in 2014, internet marketing is the most important thing to add to your list of things to do.…

5 Ways to Promote Your Small Business Online for (Mostly) Free

Bootstrappers – great news! This article will show you how to promote your small business online for less, even free – with quality, of course! Everything shared here is my own blueprint for you to benefit from… so be sure to share this to your network so they can also benefit from this post. Are you ready? Here we go: 1. Social bookmarking How: Bookmark your stories and get views, as well as votes from fellow members. Views, obviously, bring you traffic, but what you need to focus on are votes.…