It starts with strategy. You must have a plan to shape your business communication to a specific market. How you reach the target includes signage, branding logo, social media, advertising, and more. But, you can’t optimize these tools without a strategic plan. Having identified that market, it’s time to put the plan in motion with 5 attention-grabbing Public Relations tactics: 1. Put your story first Al Lautenslager, writing for Entrepreneur, say, “What the public wants to hear is a good story.…