The future of ridesharing looks bright – but what does that mean for rental car companies? With more and more travelers using apps to hail rides from services like Lyft and Uber, car rentals may be falling by the wayside. For many, it’s easier than ever to call a car when needed, and often cheaper, too. That’s why many rental car companies are upping their game to compete. In addition to focusing on strong customer service, many car rental companies are taking a page from their ridesharing competitors, offering customers the option to use mobile apps and other technology to make the rental process easier.…