SEO for Beginners: The 3 Most Important Aspects of Search Engine Marketing

Search Engine Optimization (SEO) has garnered a lot of attention recently as Google and other search engines have increased the complexity of their algorithm. For most businesses, the change has been relatively minor – just one more update in an unending pile of them – but for companies that want to succeed in the online market, these changes are profound. For those not aware, Google’s search engine basically matches up keywords within websites to search queries. A decade ago, that was the level of sophistication of all search engines and companies could stuff their homepages with keywords to attract the attention of these search engines.…

4 Tips Marketers Can Learn from Black Hat SEO

Black hat SEO isn’t something you’ll want to boast about on the average resume, but that’s not to say that we shouldn’t have respect for those who indulge in it. Black hat SEO techniques are inherently extremely successful, so there must be something marketing professionals can learn from the dark side of optimisation. In this article, we’ll zone in on four of the key principles that can help marketers improve their skills and career prospects. photo credit: SmartPhotoStock 1. Making Money Black hat tactics tend to be fast and furious: find something that works, exploit it and take the money while the going is good.…