How SEO Has Changed Over The Last Decade

Being involved in SEO for the last 10 years, I have seen many changes as Google refined its algorithm to both tactics to manipulate the rankings, and the introduction of new technology. Here I highlight some of the strategies that were used and how Google brought in changes to counteract them. Onpage Optimisation in 2007 SEO in the mid to late noughties was easy. You basically found out what keywords you wanted to rank for, placed them sporadically around the site, not paying too much attention to copy, grammar or calls to action and within 3 months – 6 months for competitive keywords – you could rank a site.…

4 Easy Ways to Improve Bounce Rates

Engaging viewers with content is the purpose of almost all websites, but a high bounce rate means that while people are visiting your site, they are not being drawn in. There could be many reasons for this, some of which are easy to fix as long as they are identified. So, what can you do to improve the bounce rate of your website? 1. Maximise Mobile Accessibility In today’s world, the number of people who choose to access the internet through a mobile device, such as a smartphone or tablet, is constantly increasing.…

SEO for Beginners: The 3 Most Important Aspects of Search Engine Marketing

Search Engine Optimization (SEO) has garnered a lot of attention recently as Google and other search engines have increased the complexity of their algorithm. For most businesses, the change has been relatively minor – just one more update in an unending pile of them – but for companies that want to succeed in the online market, these changes are profound. For those not aware, Google’s search engine basically matches up keywords within websites to search queries. A decade ago, that was the level of sophistication of all search engines and companies could stuff their homepages with keywords to attract the attention of these search engines.…

Top 8 SEO Techniques for your Business Content

Search Engine Optimization, also known as SEO, is all about making your content appear in the top of Google’s search list. It is about optimizing your website content accordingly.  However, as Google’s algorithm is getting more and more advanced these days, it is necessary to shift to more effective and natural and organic ways of SEO. It is important to know that Google’s most important purpose is to deliver authentic content and hence, SEO should be conducted keeping this in mind.…

Why is Content Marketing Essential for your Startup?

All startups crave for growth and seek to climb up the business ladder. However, the bitter truth is that a majority of them never makes it through the first year. In such an unforgiving economic climate, you need every weapon you can get. Luckily enough, the meteoric rise of modern technologies has added some new tools to the business arsenal. A marketing field has been leveled, and yet the game is becoming more complex, as the Google raises the quality bar for content every now and then.…

Top 10 Off-page SEO Factors for Your Business Website

Off-page optimization has been through a dynamic period in the last few years. While Google likes to keep webmaster in the dark about the specifics of algorithms, it does provide general guidelines and tips. Google Penguin has marked the end of one era, and propelled SEO to uncharted digital waters. The goal, however, remains the same: To directly influence the rankings and make it to the forefront of the SERPs. Social engagement Off-page SEO activities tend to lean towards reputation management.…

A Startup Project That Will Make Guest Blogging Easier

Blogging is, hands down, one of the best ways to build strong authority in the certain niche.  This can mean a world for your fresh startup, or a new website that needs to attract internet traffic.  Even many powerhouse brands have benefited a great deal from the guest blogging. Still, some people look at this practice as a clandestine way to boost Google rankings and trick the almighty search engine deity. Pay no heed to such notions, because guest posts are not mere tools for self-promotion.…

Link building tips: How to Create Viral Social Media Content

When it comes to link building, one of the easiest ways to land quality links is creating viral content. A viral piece of content is one that your audience will pick up and willingly share with their networks. It becomes viral when hundreds of people you are not directly connected to share and talk about it. Your viral content can be clever infographics, videos or blog posts, but how do you create them? Here is what you need to do. The content should be entertaining You may be waiting for one of your everyday pieces of content to quickly go viral, attracting thousands of old and new customers.…

4 Tips Marketers Can Learn from Black Hat SEO

Black hat SEO isn’t something you’ll want to boast about on the average resume, but that’s not to say that we shouldn’t have respect for those who indulge in it. Black hat SEO techniques are inherently extremely successful, so there must be something marketing professionals can learn from the dark side of optimisation. In this article, we’ll zone in on four of the key principles that can help marketers improve their skills and career prospects. photo credit: SmartPhotoStock 1. Making Money Black hat tactics tend to be fast and furious: find something that works, exploit it and take the money while the going is good.…