Why Social Media for SME Businesses is Not a Gold Mine

Everywhere you look online, there is discussion on the magnificence and potency of social media. There are renowned authors churning out books on how to use social media for businesses. There are also self-acclaimed experts showing off their “achievements” with case studies of businesses that they helped to achieve “success” using social media. This picture is enough to make small business owners grow a fixation for social media marketing. But it is not all fine and dandy. This survey showed that over 60% of businesses haven’t seen any return on investments on the social media activities.…

Link building tips: How to Create Viral Social Media Content

When it comes to link building, one of the easiest ways to land quality links is creating viral content. A viral piece of content is one that your audience will pick up and willingly share with their networks. It becomes viral when hundreds of people you are not directly connected to share and talk about it. Your viral content can be clever infographics, videos or blog posts, but how do you create them? Here is what you need to do. The content should be entertaining You may be waiting for one of your everyday pieces of content to quickly go viral, attracting thousands of old and new customers.…

Top 5 Social Media Marketing Trends to Implement in 2014

When social media marketing first came on the scene there were concerns raised that it might not yield a return on the investment. Now, we know that those early adopters of this marketing strategy actually managed to convert friends and followers into customers. In the meantime, traditional channels of media marketing (i.e. television and newspapers) took a hit. In the ever-evolving platform of social media marketing, one thing is certain: There are always new ways to get an edge on your competition, if you act fast.…

10 Easy-to-Do Social Media Tips for Small Business

Social media presence is very necessary for any business today. Even if you are a small business social media does not become any less relevant for you. The best thing about using social media for small business is that so many tools and platforms are free and that is something you can capitalize on… and there are always new tools and platforms launched – so, more options for you! Getting a Facebook page or organizing a Tweetmob on Twitter doesn’t cost anything.…