Breaking Out Your Social Media Rut – 6 Must-Dos for Businesses

by Ivan WidjayaSocial Media
Is your business in a social media rut? Are you struggling to reach the audiences you desperately need? Don’t despair. You’re not alone — and you’re certainly not the first. Businesses looking to break out of a social media rut do need to get serious about social media. But they don’t have to follow a cookie-cutter approach to building a multifaceted and robust social media presence. What works for your company, after all, might not work for your competitor’s. So, how should you get to work improving your social media presence?…

5 Social Media Strategy Ideas

by Ivan WidjayaSocial Media
The ubiquity of social media long ago crossed the gap away from ‘widely popular youth craze’ and is now firmly in the territory of ‘essential facet of everyday life’. In that respect it resides alongside everything from telephone numbers to credit/debit cards, and car insurance. All the sorts of things that businesses of every kind must, at the very least, acknowledge the existence of, and at most restructure their entire revenue model around it. It used to be that businesses entering this arena in a less than understanding way could just be ridiculed as being out of touch (memes such as “How do you do, fellow kids?”…