What you give to customers doesn’t have to be limited by your budget. While some of these stories come from big companies with leeway to offer free products, the underlying message is that customer service reps should personalize their interactions with consumers in order to facilitate a genuine connection. You don’t have to offer a free steak or discounted clothing to make patrons feel appreciated. Zappo’s customer service stories prove that they do more than sell and deliver shoes. Or look to online services like Instant Checkmate for an example of accessible customer support—even if it’s to offer ways to cancel their services.…