The Power of Word of Mouth

by Ivan WidjayaMarketing
Urban legend attributes Albert Einstein with having stated, “The power of compound interest is the most powerful force in the universe.” Regardless of whether or not he ever really said it, if you’ve ever made a substantial purchase on credit, you’re probably inclined to agree. However, another, perhaps equally powerful force is what may have convinced you to make that purchase in the first place. At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.…

The 4 Most Effective Ways to Generate Word-of-Mouth Advertising

by Ivan WidjayaMarketing
In a world that is flooded with all sorts of advertising, it can be difficult for business owners to stand out in the crowd and effectively market their business. If you’re a business owner who really wants to reach your consumers, you should consider word-of-mouth advertising. Happy customers recommending their favorite products and services, often through social media and review sites, is the essence of word-of-mouth advertising. Let’s talk about some of the ways that you can generate word-of-mouth advertising for your business.…