Nearly half of small businesses still do not have a website for their business. If you are a small business owner, you are doing yourself a major disservice. Each day you continue to not have a website, you are losing potential business.
Having a stellar HVAC website is crucial in a competitive digital world. What’s great is that it is easier than ever to create an awesome website that can help increase your sales.
Here are all the tips and tricks for what makes an HVAC website successful.
1. See What Your Competitors are Doing
One great tip for building a great HVAC website is to check out what your competitors are doing. Look at other websites for HVAC companies to see what works, what doesn’t, what you don’t like, and what you want to borrow and adapt.
2. Have a Good Website Flow
Your website needs to make sense to potential customers. The pages you create need to be what people are looking for, not what you think they are looking for.
At the very least, make sure your website has your contact information, services you offer, locations you serve, and any testimonials or customer references.
If you have a blog on your website, you want to fill it with highly relevant and valuable content that your customers want to know and read.
3. Optimize It for Mobile
People are just not using their desktops anymore. It’s expected by 2025 that almost 75 percent of the world will only use their smartphones to access the internet.
To put it bluntly, your website needs to be optimized for mobile. Otherwise, you will get left behind. Make sure you find a mobile-friendly HVAC website template that can fit your business needs.
4. Get Help From Digital Marketing Professionals
Website design can be tricky, complicated, and time-consuming if you do not know what you are doing. After all, you are a professional in HVAC, not website design.
Consider hiring a team of digital marketing professionals to boost your website. Consulting with an expert HVAC marketing team can lift all the work off you. They can take care of all the content marketing, mobile optimization, website design, SEO, and more.
5. Focus on Building Leads
Ultimately, your website should focus on building leads for your HVAC business. You will want to feature your contact information prominently at the top of your website’s navigation bar.
Have contact forms at the bottom or side of every webpage that potential customers can fill out with their contact information and submit to you.
Want to Know More About Building a Great HVAC Website?
There are some tried and true practices that can help you get a great HVAC website. Whether it’s hiring HVAC website design specialists or building it yourself, having an awesome website will help you build and grow your HVAC business successfully.
Are you curious about more website design tricks to boost your company’s page to the top of the search results? Make sure you follow along with our most recent articles on all things website design.