More than 306.4 billion emails are sent everyday.
That’s an absolutely staggering amount, and it’s expected to double, triple, even quadruple in the coming years.
So how can you make your email stand out from the other billions of emails vying for attention? Is it even possible to have your email reliably opened and read in this day and age? The sheer number of distractions and attention grabbers out there have never been higher. What can you do?
This article will share five simple, time-tested, and effective tips you can immediately implement to skyrocket your read and response rates in almost no time at all.
Tip #1 – Put Yourself in The Shoes of Your Audience
You might want to build business connections, generate leads, or gather market research. Whatever your goals, you need to have the profile of your customers firmly in your mind.
What is your ideal customer like? What are the most common contradictions and objections your customers pose? What common struggle does your audience grapple with that your product or service is engineered to solve?
The better you understand your target audience, the more precise you can be in crafting an email that caters to their needs and designing a call to action that particularly resonates with them.
Your next step would be collecting the email addresses of your target audience. Buying a list is a risky business, so it’s recommended that you use email search app, which helps you in discovering legitimate email addresses according to your pre-defined filters.
Tip #2 – Create The Perfect Hook
The subject line is the first impression you give to your audience. 35% of all people decide to open an email based on how well the subject line grabs them.
Most emails are cold opens, which makes it all the more important to craft something that can hook them and seduce them into opening your email. Always try to integrate your reader’s name into the subject line and keep the hook as short as possible. Introduce a sense of suspense and urgency, so they feel the need to open the email, right now, to receive the benefits that you have to offer.
Tip #3 – Personalize, Personalize, Personalize
It’s immediately obvious when an email has been sent out to an entire mailing list versus when an email has been personally crafted for your eyes only. Only friends, co-workers, and family write personally to your readers, and everything else goes ignored.
So you want to keep your emails personal and authentic. Not just to avoid the spam filters, but to catch your reader’s eyes as well. But to make sure that most – if not all – of your emails reach to the intended recipients, you need an email validator, which can help you in reducing your email bounce rate.
Tip# 4 – Provide Value First
Your readers care about one thing and one thing only: “What’s in it for me?” Whether it’s advertising campaigns, marketing campaigns, or email campaigns, this facet never changes.
When you immediately provide value for your audience, you create a sense of obligation and trust within them. It’s a psychologically proven fact that we all want to reciprocate kindness for someone who is kind to us first.
Provide useful news, information, and tips to your audience to help them in their personal and professional lives to ingratiate yourselves with them.
Tip #5 – Test, Test, Test Your Campaigns
So you’ve considered all the factors that go into an email campaign. You’ve considered their personal preferences, crafted the perfect subject line to hook them, and offered useful, practical information.
Test everything. You don’t know anything about your effectiveness until you test it. Your gut feelings can be misguided, and what you think works phenomenally might turn out to be a complete flop. It’s painful, but it happens to the best of us.
A/B test your subject lines to see which fare better. Gather analytics and throw away all your darlings which don’t perform.
The only way to have a successful outreach campaign is to trial and error until you hit the jackpot. But how do you know if you’re holding a golden egg or a dud in your arms? Testing is the only way you can be 100% sure. Test everything.