Mission statement: Guiding business people to change their mindset about business and entrepreneurship via expert opinions and first-hand experience.
Biz Penguin is a small business blog offering everything small biz: News, tips, ideas and reviews. I talk about everything small business, including online business, freelancing and everything in between – from my very own experience.
My focus is on personal development, as I acknowledge that small business is all about attitude and mindset; with all the limitations small businesses have, especially in the funding department, what can make small biz thrive is the human resources – and the owner(s)…
Why yet another business blog?
I understand that there are literally thousands of business blogs on the web. Although the number of blogs are overwhelming, only a handful of them are quality ones; most are simply sub-par.
Most business blogs offer tips and ideas that have been covered by thousands others; only a few which are exceptional, offering unique insight and opinions that can appeal wide array of audience, from business enthusiasts to well-seasoned business owners.
Who’s behind Biz Penguin?
My name is Ivan Widjaya. I build websites, mainly blogs – and make them profitable. I am also an online influencer, helping other businesses to get buzz from the web, mainly social media.
Um… perhaps it sounds weird, but I name this blog Biz Penguin because I am a bit obsessed with Google Penguin updates.
Google Penguin updates are Google’s major – and controversial – search engine algorithm update that tumbles online business world upside down; The updates are purposed to weed out sites that over-optimize their link building activities in such a way that they spam the web – with the purpose of giving better surfing experience for Google search engine users.
I am a web business owner, managing hundreds of web properties – dozens of them are blogs. As most of my web properties are websites relying on content to attract visitors, I am somehow depending a bit too much on Google for sending in traffic.
To cut long story short, many of my websites were hit by the updates, losing ranks and traffic. I am pushed to do things better so I can be competitive.
My purpose with this business blog is to promote changes just like Google Penguin updates do: Many won’t like it, but some will be motivated to do things better.
“Weird” story aside, I am particularly fond of the behaviour of penguins: They are loyal and monogamous; they are great hunters despite their physical limitations; they share egg incubation responsibilities; they are not afraid of humans; and so on.
In fact, there are business lessons we can learn from the penguins.
Keep in touch!
This profile page will be updated on regular basis – I urge you to visit this page occasionally to learn where we are heading in the near future; plans can change, and this page will share a glimpse of it.
I would also like to recommend you to sign-up with our weekly newsletter. You will receive weekly updates on what’s going on with Biz Penguin, as well as occasional updates containing freebies, offers, and so on. No spam – I promise!
To sweeten the deal, you might be interested in our free idea book – “80 Small Business Ideas to Inspire You” – yours for free when you sign-up with our newsletter.
Ready to take action? Go to sign up page »
Enjoy your visit and do let me know if you need any help or have any comments…