4 Don’ts of Ecommerce Digital Marketing

There is no shortage of competition in the ecommerce arena, as there are hundreds of thousands of online stores out there, many of which in your industry. You will need to stand apart and one of the most straightforward ways to do that is with a little bit of digital marketing. Despite various “experts” telling you that digital marketing is the easiest thing in the world, there are still innumerable ways in which you can mess it all up and end up throwing your money away.…

5 Tips for SMB Fleet Management

It does not matter if your small-to-medium business owns a single company car or if you are taking care of a dozen vehicles of different kinds – you need to know at least the basic stuff about fleet management. Today, we have compiled a list of tips that will help you do exactly that – manage a reliable and efficient fleet that does not hemorrhage money. Safety above everything Some people will say that this is being idealistic and that cost-effectiveness is the only thing that matters, but they are simply not right.…

Basics of a Successful Business Relocation

Companies relocate for all kinds of reasons. Sometimes, they are pushed out of their original city or area by a superior competitor that simply cannot be defeated. Other times, the local economy gets hit badly and it makes little sense staying in the area. Sometimes it is a matter of qualified workforce. Sometimes it even makes sense taking the company abroad for whatever the reason (lower wages, fewer regulations). And while it will make perfect sense to relocate one’s business, this is by no means an easy feat.…

Why a Business Failure is only the Beginning

It is safe to say that the Western culture as we know it (or at least the generalization of it) revolves around success as the only measure of life. As long as the ultimate result is success, it does not matter how it was achieved, how many people got steamrolled in the process or whether the world became a worse place. You might even say that the modern western culture nurtures a view of the world that might be called psychopathic, or at least sociopathic.…

Bettering yourself by Learning from the Best

In order to achieve any kind of success, especially business success, one needs to expand their knowledge constantly, acquire new skills on regular basis and do everything in their power to stay on top of their game. A good place to go for advice and insights into how you can better yourself are the most successful business people and entrepreneurs in history. There have been quite a few and while some of them might not have been the best people in the world always, studying what they did and hearing (reading would be the more precise term) what they have to say is always a good idea.…

Trade Show as a Learning Opportunity for Business Owners

These days, it seems that everyone is talking about digital marketing, and its innumerable advantages that are causing traditional marketing techniques to almost die out. And since trade shows are one of the oldest promotional techniques, you might think that they will be the first to go. While some people would want you to think that, trade shows are actually still very successful at what they were made for. They still attract growing numbers of attendees and they are still an exquisite way to promote a brand.…