How to Avoid Bias in Market Research Surveys

In market research, bias is a dirty word. It’s OK to be selective about participants in your research, but if the skew affects your results and jeopardises the validity of your conclusions, it could have serious consequences for profitability. So how do you avoid bias, and how do you learn to recognise it? Below, we’ll look at some easy ways to flag up loaded questions and recognise your own influence on market research. Removing Yourself From the Research No matter what your market research experience, you’ll need to follow some set rules about the way you collect results.…

A Guide to Successful Self Promotion

Self-promotion is essential if you are hoping to make yourself money online. We live in a world that is dominated by the internet and online businesses are so popular. Being a freelancer is a profession that appeals to so many people due to the flexibility and the chance to be your own boss, not to mention the fact that you make money from doing something that you love. We are in a period of economic downturn so it is very important that we all work hard in order make enough money to be comfortable.…