Big Brands adopt PSY’s Gangnam Style to Gain Social Media Buzz

by Ivan WidjayaStrategy
Despite the latest issue faced by now-world-famous South Korean rapper PSY, we can’t deny the fact that his mega hit song “Gangnam Style” has taken over the world, one YouTube video view at a time (the song now has more than 900 MILLION views on YoutTube, by the way…) – and that includes the business world. The Korean Wave The economic impact of the song is also enjoyed by Korean brands, as people are becoming more aware of South Korean culture – and products.…

My Growing Startup: Should I Monetize it or Keep it Free? (Infographic Inside)

by Ivan WidjayaStrategy
It seems like a no-brainer for the rest of us, but some business owners – especially those establishing venture capital (VC)-backed tech startups – have strong preference toward growing user base by keeping their services free of charge. So, which strategy to adopt? Should I monetize my products/services or keep them free as long as I can? While growth and innovation are typically what VCs are looking for, my profit-oriented mind is always telling me that a business is a good business if it makes money.…