What a Smartphone and QR Code can Offer Your Retail Store: Learn from Homeplus Virtual Store

Okay, okay – you might answer “it’s easy, you moron! Scan a QR Code and you’ll get the retail store’s contact info, web address or special promo” Well, you are right – but that’s what MOST stores incorporating QR codes do. Homeplus is an example of a company which takes things a few steps further (or closer?) Read on to find out… If you want breakthrough to your small business, you should go for the mainstream ways. You should do things differently.…

Why You should Have a Mobile App for Your Small Business and How to Build One

As a small business owner, you should always find a way to make your business easier to be found by customers. One of the best ways to do it is via a mobile app developed specifically for your small biz. Sure, brochures, flyers, and swags still work out pretty well, but they are somewhat losing their effectiveness. Why? Because the trends say that you need to deliver your messages in the most convenient ways for your customers and prospects. Having a website is a must.…

How I Failed My Authority Business Blog: 7 Lessons Learned

Failure is the best teacher. I embrace it as a part of my entrepreneurial journey, but some failures are difficult to overcome. One of them is how I single-handedly bring my authority business blog down to the ground. Lessons learned, and if you are going to build an authority business blog – or even already have an established one, be sure you read this blog post before it’s all too late. As you might have already known, Biz Penguin is not my first blog.…

Kick Information Overload Away: How to Get Your Business Online Resources Sorted

Did you know the most unproductive things many business people do? Reading articles after articles from countless sources – just to stay ahead of the trend of the day. Don’t get me wrong – biz people NEED to tap into the industry trends. However, too much information can be counter-productive. Want an example? Me. I have a daily battle with the so-called information overload. I regularly start my day with checking emails, as most of my contacts and updates I subscribe to are coming into my email inboxes.…

Give Me 5 Minutes and I’ll Give You the Secret to Blogging for Your Company

It’s the truth: I’m a lousy blogger-slash-article-writer. I don’t really like writing and my words are often poorly formed. But why I blog? Why people read my blog? I have this secret that can help you establish and run a small business blog that is actually bringing in leads and clients for your company – even if you are a not a born writer/blogger. Just give me 5 minutes of your time – that’ll do 🙂 image inspired by Stickman Pushing MacBook decal.…

50 Percent of Small Business Expenses are Created on The Go: Cost Cutting Tips Inside

Are you looking long and hard at your small business expenses report, wondering why your small business is barely survive last month – and still can’t get the answer? This blog post can give you one or two areas you can focus on and start solving your cash shortage issues almost immediately. It’s official: You can cut your small business costs easily by taking care one, single area that has the biggest impact on your total expenses. Can you guess? It’s your ‘on the go’ business expenses.…

Jade de Waal of FoodJams Shows you How to Create a Collaboration that Matters

What awkwardness means to you? In many business networking activities, it often means dead end. Unless you can get things interesting again, it seems that you and someone you talked to won’t get anywhere with your conversation. But for Jade de Waal, awkwardness means a different thing: It opens window of opportunities for unique, surprising collaboration. Want to learn how to do that for business collaboration? Read on! Jade de Waal is a music student (subject: Jazz) by choice. She IS naturally a cook, and going to cooking school seems the only logical way to go; but she opt for awkwardness; she went out of her comfort zone and challenge herself.…

How to Turn Your Solopreneurial Dream into Reality

Fed up of corporate world? Getting fired? Want to turn your passion into a real business? For whatever reasons you may have, solopreneurship often comes up as an answer. However, here’s the cold, hard truth. It’s not for everyone. Some who have embarked in to the journey were giving up and went back into the corporate world. The blog post you are reading right now is my attempt to help you turn your dream into reality. Okay, let’s do it, shall we?…

Dealing with The Deadly “What do You do?” Question: Do You Have an Elevator Pitch Ready?

Here’s a confession to you: I was always having a hard time explaining what I do for a living. It’s not that I am doing something extraordinary; the truth is, it’s often difficult to explain the tech stuffs I do to non-techie… then it hit me: I didn’t really have an elevator pitch! When someone is asking me my line of work, I answered them with a short 2 to 3 seconds of “ummm… well…” … then I blurb some silly stuff trying to explain what my business is all about.…

5 Ways to Boost Your Business Blog’s Traffic and Income in 2013

We are approaching the New Year and the best way to start 2013 is by having a New Year resolution. If you are running business blogs and want to start 2013 strong, this blog post can suggest you a New Year resolution for your business blog. As a business blog owner, my daily “battle” consists of three things: How to provide quality tips and advice for readers, how to increase traffic while reducing dependency to Google and how to increase income without sacrificing user experience.…