Preserving Your Brand’s Reputation During Crisis: 3 Ways

Every business in the world has its up and downs. Be that slow sales, losing a key staff member to a competitor or receiving negative feedback, but it’s not the situation that will affect your business, it’s the way she problem is dealt with. Having some sort of contingency plan for every single possible scenario is nigh impossible but you can take steps to negate the effects of a business upset (or even disaster!) with a well-planned crisis management plan. Although you can put certain measures in places to cover any periods of unexpected sickness or a drop in profits, you cannot really be expected to have a plan in place for potentially serious issues.…

Curiosity Didn’t Kill The Cat: How Negativity Can Improve Your Brand

No matter how hard you try to create a great company with great products and services, there is going to be that one person that doesn’t like what you have to offer, and they’ll turn to their friends, family, and Internet strangers and let them know how much they didn’t like their experience with your company. When businesses receive negative feedback or know there’s someone out there talking bad about them, they tend to panic. After all, doesn’t negative information about your business mean it’s going to fail?…