Top 5 Reasons Why Branding is So Important to Your Business

by SMB EditorTips
If you consider some of the most successful businesses ever, they are all brand driven. All of these successful brands provide promises, which are unique and appealing to their potential customers. Just take a moment to think about some of the biggest brands out there and the above sentences will make a lot more sense – Coca Cola, Disney, Qantas, etc. The promise of a brand is made between itself and its customers, thus ensuring whenever the customer uses that brand they know exactly what they can expect.…

Black Sheep Branding: How to stand out from the flock

by Dawn AltnamBranding
Most businesses give key information right in their names. Starbucks Coffee. Nationwide Insurance. Dunkin Donuts. Your brand isn’t about the service you provide, it’s about what makes your company the absolute best option. A fill-in-the-blanks website and mass produced logo will let potential customers know what your business does – but that’s about it. In an age where there are hundreds of choices available, your brand must be about what makes you different. Be metaphorical Many of the most successful brands have symbolic logos.…