Dealing with The Deadly “What do You do?” Question: Do You Have an Elevator Pitch Ready?

Here’s a confession to you: I was always having a hard time explaining what I do for a living. It’s not that I am doing something extraordinary; the truth is, it’s often difficult to explain the tech stuffs I do to non-techie… then it hit me: I didn’t really have an elevator pitch! When someone is asking me my line of work, I answered them with a short 2 to 3 seconds of “ummm… well…” … then I blurb some silly stuff trying to explain what my business is all about.…