To a newcomer, social media can seem very confusing. There are lots of different platforms and they all work in slightly different ways. It can be intimidating to say something that you know could reach huge numbers of people – what if you get it wrong? In practice, however, it doesn’t take much practice to get the hang of it – especially if you’ve done the sensible thing and browsed for a while first. It really is worth the effort, because if you can get it right, your business could enjoy a considerable boost.…