Search Engine Optimization, also known as SEO, is all about making your content appear in the top of Google’s search list. It is about optimizing your website content accordingly. However, as Google’s algorithm is getting more and more advanced these days, it is necessary to shift to more effective and natural and organic ways of SEO. It is important to know that Google’s most important purpose is to deliver authentic content and hence, SEO should be conducted keeping this in mind.
SEO techniques for your business content
Below given are some of the top SEO techniques which will help you getting your business content right according to a successful SEO strategy. Read below:
1. Choose the right keyword to target
Select keywords and phrases which have a high traffic volume and a strong commercial value. Choose a keyword which is competitively reachable and once you select the keyword, build on their success and do not change the keywords of your content more often because they are the very core factor of a successful SEO technique.
2. Choose the appropriate website backend
The platform which is used in order to develop your website should be user friendly and the website should be easily crawled and indexed by Google. This makes the optimization of the URLs and other Search Engine Optimization aspects easy. More about the concept of SEO can be studied at https://www.magicdust.com.au/search-engine-optimisation/
3. Laser-target keywords in your pages
You can target pages by creating specific pages in your website which focus on the important keywords and phrases. Ideally, there should be 3 to 5 keywords per page and most importantly, the home page, because that is the first page which is seen by the visitor of the website, who is also your prospect customer.
4. Your main keyword must be in the page title
The most important keyword of your content should be included in the title of your page at least once and also in the headline of the content. It is also important to have at least one image per web page so that the page is optimised. Also include the keywords repeatedly in the Meta description of the written content.
5. Opt for longer content
The content on each page of your website should at least be 400 to 600 words – preferably more than 1,000 words – containing the keywords 3 to 5 times. The content should be informative and relevant to the requirement of the user, so that the website visitor finds the content useful and does not go back to other search options provided by Google.
6. Seamless keyword placements
The keywords should be appropriately placed within the content, throughout all the pages and the keywords should be such that they relate to the target market and search conducted easily. The content should be such that it proves the efficiency of the company towards satisfying the needs and requirements of the customer.\
7. Interlinking inner pages
It is also important to link different pages internally so that the user can get directly navigated to a more informative page by clicking on the linked word.
The user experience of the website should be easy and the content should be clear so that the users are satisfied, because this is also an important factor considered while trying pleasing Google’s algorithm.
Now over to you
Anything to add to the 8 SEO tips mentioned above? Please do so in our comment section!